Meet Lubna Najjar, the Designer Behind HER Denim and Lubna
Lubna Najjar serves as a leader for the Columbus Style Council, the Council of Vogue Designers of America Connects management committee and the Central Ohio Far better Enterprise Bureau. In addition, she not too long ago co-authored The Electricity of Branding in Trend: 2000 and Past, a textbook used in courses at OSU. But these are just her side gigs. Najjar’s major target is IL Moda Brand Growth, which she launched in 2012.
IL Moda gives a slew of alternatives to just take budding brand names from concept to market. Najjar refers to IL Moda as “full service,” this means it can help with all the things from massive-photograph ideation to the nitty-gritty of source chain management, using the services of designers and managing e-commerce storefronts.
The branding chops that have led Najjar to maintain so lots of leadership positions stem from her own initiatives in the trend business. She launched Lubna Types as a passion project in 2011, creating outfits for her action-daughters and buddies even though she worked on her MBA at Franklin College. Shortly, her models ended up on runways in New York and she was receiving retail orders. She marketed a spinoff label, LD Activity, in 2016.
Now, she would like to share what she discovered with a new generation of up-and-comers. “Consulting is costly for corporations, but the brands that are new to market are the kinds that will need it the most,” she says. And she has gotten them intercontinental interest, with attributes in Cosmopolitan, Harper’s Bazaar, British Vogue, Great Early morning The us and more.
Some of IL Moda’s present-day and previous Ohio-centered customers include Encinas Models P’tula activewear Tru Kolors, established by Kansas City Chiefs restricted stop Travis Kelce and a line of denim designed by former OSU basketball participant Jimmy Sotos, which was established to release in May possibly.
Far more:Designer Gerardo Encinas’ New Downtown Boutique
Yet another noteworthy consumer is HER Denim, which Najjar begun herself in 2021—as if she was not busy enough. HER Denim produces organic and natural cotton jeans intended to very last a life span, with some of the company’s proceeds likely toward women’s causes. Five percent of revenue are donated to companies focused to closing the wage hole for girls and minorities.
As a self-created Palestinian-American girl, Najjar is familiar with this battle. “It’s pretty much a passion for me due to the fact, remaining a woman minority in this region, I had to develop vs . navigate,” she claims. “When you consider to just soar into the industry, as it is defined, it is challenging to navigate as it is.”
How do you juggle so many positions and initiatives at the same time? I consider myself a quite higher-operating individual and I prosper on efficiency! A good deal of my unique tasks going on have so considerably synergy and relation that it’s uncomplicated to juggle them, but it retains my ideal mind balanced with my remaining mind!
What makes you want to devote so a great deal of your time to bolstering up-and-coming models and creators? I devote so considerably time to bolstering other brands because I’ve truly built a occupation out of it. In my company, IL Moda Brands, our consultancy is centered on assisting manufacturers go thought to current market. We consider satisfaction in seeing innovators and creatives become models and companies.
Why is so substantially of your function Columbus-centric? Many of our company customers are throughout the state, but owing to spouse and children and the opportunity town that Columbus is, our enterprise has really thrived in this article. We have major-metropolis vibes with compact-town prospect and I’m so grateful for that!
Which of your assignments and roles are you most very pleased of? I am most happy of my personalized manufacturers I have created over time. I am so energized to be able to consider my successes and formulate that into master tools inside of [the] agency to support other makes increase.
This story is from the June 2022 concern of Columbus Regular monthly.