Fashion in the United States
The impact of the war was seen in fabrics as in style and new silhouettes of clothing. The designer had to create styles with his imagination, but following the rules of government. You can find these silhouettes of clothes in the current fashion.
Due to the restrictions in the use of materials and the importation of the same, the artificial fibers were created. Also due to the lack of material differences in social classes were not so visible; This was reflected in the style of dressing for work, formal events and on-screen in Hollywood.
In 1940, in France, the German government controlled haute couture. In those years, Berlin was considered a European fashion center, but never on par with Paris, so moving the French haute couture industry to the German capital meant turning Berlin into the world fashion center. Before the war, the designers of New York traveled to Paris to see the fashion that governed at that time. Then they returned to the United States and copied the designs of Paris. However, when the war broke out in Europe, it impeded these trips, forcing American designers to concentrate on sportswear.
In the United States, the government confiscated all natural fibers, forcing manufacturers to replace them with synthetic fibers. Priorities were set in the use of materials for the defense industry, which forced to restrict the evolution of the dress, but motivated the designers to use their creativity to design. But for reasons of economy fashion should be more durable due to the materials used.
The United States supported its Allies by supplying materials for ammunition, building warships, and borrowing money. Due to the help provided to the Allies, rationing of materials in the United States began in 1940. Metals used in clothing such as fasteners, boning corsets and zippers were allotted for use by the military. With the United States finally within World War II after the bombing of Pearl Harbor, the general population was affected. “President Franklin Roosevelt ordered the War Production Board, whose purpose was to regulate the production and allocation of materials and fuel” to change the nation’s economy to better suit the war.”
In the first cover of the American magazine VOGUE represented the new life that the American women would have to face and of how to look magnificent in doing so due to the entrance of United States to the war.
Materials such as wool and cotton had to be a priority for war. The Nylon served as a replacement for silk for a time in 1939; However, it became necessary for the creation of parachutes, so women resorted to drawing black lines on the back of their legs instead of stockings. The lack of stocking increased the popularity of trousers that were mostly adopted by young women and working women.
The designers such as Claire McCardell produced clothes for the working women which stood for ‘freedom, democracy and casualness. The fashion reflected the crisis and the despair: the fabrics were of low quality. The garments with dual use were popularized which, through accessories, could be used for both work and an exit at night.
Accessories were an important part of this era. The hats were very flashy and very small, like the military style. Propaganda was a large part of accessorizing as well. The fixtures helped keep the united patriotic front encouraged by the government.
By the war and the limitations people showed united this showed the patriotism and support towards the country.
Fashion changed during World War II. Making society as one, unifying designers for a common cause, unifying entire industries, and the use of propaganda in clothing for the first time. The impact on fashion, despite the limitations imposed, was immense.
The lack of materials changed fashionably by the placement of new materials and artificial fibers in the closet, which are currently used: Nylon, plastics, hemp, cotton and synthetic blends. Research into new materials helped produce fibers such as Lycra and Teflon. The imposed rules allowed designers to create designs with their own creativity. With the limitations imposed on fashion, she created more comfortable and practical clothes, including sportswear. Comfortable tops and pants.
In conclusion, fashion was evolving, creating new fibers, new trends and new ways of thinking and acting. The fashion had great problems due to the Second World War, but managed to evolve and thus become like the fashion that we know now.