Ebay launches “hub” for Black-owned fashion, beauty brands

Ebay launches “hub” for Black-owned fashion, beauty brands

Ebay hopes to empower close to 200 Black women-led e-commerce businesses this year via the programme. “Lots of businesses start programmes and then they die after a year,” says Gale. “The hub is partly a commitment from Ebay to say that this is an area we want to focus on over multiple years.”

The pandemic forced a lot of SMEs to lean into e-commerce, says BGF’s founder Nicole Crentsil. “Individuals were seeing platforms and marketplaces like Ebay as the place to go. So, it was really understanding how we can support founders in an environment like Covid-19… Ebay was at a point where they were trying to create economic opportunities for founders and I kind of steered Ebay towards the barriers that affect Black women founders specifically.”

The report found that one in 10 Ebay consumers say they don’t buy from Black-owned businesses because they don’t know where to find them. Seventy-six per cent of Black adults are more likely to consider starting a side hustle, compared to less than 28 per cent from other communities, the report shows.

“We commissioned this research because we want to shine a light on the depth of inequity Black entrepreneurs, and most notably Black women, face as they look to grow their businesses,” says Murray Lambell, Ebay UK’s general manager. “We believe we have a role to play in helping to overcome some of these challenges by helping founders to start and scale their business.”

Ebay is focusing on three main elements within the organisation to boost diversity: the workforce, the workplace and the marketplace, says Gale. It has a partnership with Black Young Professional network and also works with Colour in Tech, a non-profit organisation aimed at increasing the number ethnic minorities entering the UK tech workforce, which Gale says is an action the company is taking to increase its own workplace diversity.

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