Category: Brand

Brands Try Turning NFTs From Kitschy Collectibles Into

Entrepreneurs are relocating previous giving nonfungible tokens as branded collectibles and instead seeking to make their NFTs practically helpful for consumers.

NFT tasks that give people a perception of neighborhood, accessibility to a physical knowledge or benefits are now the most promising for models, field executives said.

“It really should be about the worth it gives you in completing your


Ashtrays by Seth Rogen’s Weed Brand Houseplant

Photo: Peter Murdock, Katherine Abbot Photography, Charles Benton, Riccardo Gasperoni

The objects, designers, news, and events worth knowing about.

From left: Photo: Courtesy of HouseplantPhoto: Courtesy of Houseplant

From top: Photo: Courtesy of HouseplantPhoto: Courtesy of Houseplant

When Seth Rogen gave Architectural Digest a tour of his weed palace — the Los Angeles bungalow where his cannabis brand


In the digital era, we need to stop building brand books and

LISBON, Portugal, July 26, 2022 /PRNewswire/ — Currently, the interface is the place your brand name lives. But transitioning constantly across diverse electronic platforms is not usually a smooth course of action. For businesses that are developing products throughout multiple channels (world-wide-web, application, and extra) it is really vital to have a brand design program – the bible of


J.D. Power: Dodge, Porsche Most Appealing Car Brands

For the third year in a row, Dodge and Porsche have done a better job striking emotional chords in American car buyers than any other automotive brands. That’s the conclusion of an important new study of vroomy thoughts.

A Study of Gut Feelings

A new car purchase is a rational choice affecting your budget and meeting daily needs. But it’s


Hilton Puts Marketing Focus Back on Hotels With New Brand

Skift Take

Hilton risked falling out of the cultural conversation as newer brands like Airbnb made a lot of noise. So the company has responded with new marketing tactics. One of them is putting hotel stays, rather than beaches or sunsets, upfront in its ads. Another tactic is to mock rentals.

Hilton Worldwide made two marketing moves on


How To Get Your New Brand Content Off The Ground

Lucie Marchelot Shukla – Co-Founder & Managing Director of healthtech startup Straight Teeth Direct.

Content creation is your chance to stand out from the crowd and engage with your audience at different points in the customer journey. It can be used to showcase your work, unique selling points and expertise to potential customers, and it is also a